ICF Next Agency (contract) Sr. Producer, Reston, VA 20221 - Present
Lead agency development of sourcing, hiring, and development of internal production team members
Institute business affairs, talent managment, standardize payments to AICP guidelines, create forecasting/benchmarking of budgets
Guide strategy, content, budgets and milestones for pre-production, production and post-production
Identify and introduce new director, photographer, editorial and finishing production partners
GUT Agency (contract) Sr. Producer, Miami, FL 20221 - 2021
Lead agency producer team for Popeyes national QSR account across TVC, social, radio and OOH
Conduct director searches. Build estimates. Present production plans to client teams.
Guide strategy, content, budgets and milestones for pre-production, production and post-production
Identify and vet post production partners for TVC, social activations and experiential events
T-mobile Studio (contract) Producer, Overland Park, KS 2021 - 2021
Partner with internal verticles to pitch, strategize, and produce channel content for internal brand studio
Direct VO sessions, lead freelance video & photo crews, manage castings
Guide strategy, content, budgets and milestones for pre-production, production and post-production
Create and manage AICP/AICE budgets for assigned projects
MRB Films Executive Producer, Baltimore, MD 2016 - 2021
Estimate AICP/AICE bidding of creative boards/scripts and capturing all assets through post production and finishing
Manage all aspects of production and talent, including SAG/AFTRA, non-union, music and licensing rights
Lead projects from creative brief, pre/production, finish and delivering to network or platform specs
Source ‘best in class’ creative and production sources, establish deliverables and key milestones to deliver video/still/broadcast projects
Raise creative standards and production values for brands across all digital, still and broadcast projects
Sears Holdings Director of Production | Sr. Executive Producer, Hoffman Estates, IL, 2014 - 2015
Drove initiative to develop internal production capabilities for Kmart digital and broadcast advertising
Ensured content campaigns were delivered to scope, on time, on budget and to best in class standards
Collaborated with internal stakeholders to define creative, brand and production strategy
Supervised relationship between cost control consultants and agency for integrated advertising production
Owned production budget while driving efficiencies in production savings of 20% for annual $12m budget
Disney Park, Products & Experiences | Yellow Shoes Creative Sr. Producer (contract projects), Burbank, CA, 2011 - 2013
Sr. production lead for in-house agency for Disney Parks and Resorts
Day-to-day steward of work on each assigned from production through post
Identified, scoped, bid and engaged appropriate partners/vendors for TV, digital, social and OOH campaigns
Primary contact with ‘Best in Class’ vendors for integrated advertising campaigns
Lead the team by clearly communicating the project vision on projects with budgets to $2 million
Werk Brothers Media, Executive Producer, Los Angeles, CA 2008-2011
Principal in small boutique shop creating entertainment and brand marketing TVCs, on/off air promos, and radio spots
Creatively produced and directed integrated campaigns for clients as described below
Kandoofilms, Inc., Supervising Producer, Sherman Oaks, CA, 2006 – 2008
Provided creative direction to internal teams and external agencies partners for brand campaigns
Recruited and supervised staff of six editors/colorists in post, audio, and color grading
Cast, negotiated rates, booked and supervised V.O. sessions and radio commercials
Negotiated all rights, fees and clearances for music and performer services
Created estimates and approved production budgets for live action, studio and location shoots
Education: Ohio Wesleyan University, Delaware, OH B.A. English - Creative Writing
Technical Proficiencies on Platforms:
Communications: MS Office Suite - Outlook, Word, Power Point, Webex, MS Teams, Zoom
Management Platforms: Open Project, Slack, Workfront
Non-linear editing: FCP, Avid Media Composer, Adobe CS
Budget Programs: AICP/AICE TrueBudget, Point Zero